Users will soon have a new feature that enables them to reduce the volume of artificial intelligence-produced videos appearing in their timelines. This initiative comes as the service announced that it presently contains more than 1 thousand million AI videos.
Pilot Phase and Launch
The new functionality is in a pilot phase over the next few weeks before a full-scale rollout. This development aligns with a rise in content created by AI, fueled by recent video-generation tools.
AI Content on Other Platforms
Recent reports that approximately one in 10 of the most rapidly expanding channels on another major platform primarily display content made by AI. A considerable share of this content is deemed mass-produced AI material, a phrase for poor-quality, mass-produced content that is often absurd or surreal.
Our research shows that many people enjoy content made with AI tools, ranging from digital art to educational videos, and we intend to give people the ability to adjust the amount of that, depending on their own preferences,” stated a company executive.
Scale of AI Content
TikTok announced that there are presently over a billion videos on its service identified as made with AI. In total, over 100 mn media items are added to the service every day, making AI-generated material a minor percentage of its total content library.
User Control Features
Viewers will be in a position to decrease or raise the volume of AI-generated videos they watch by accessing the “manage topic” option in the platform and choosing the AI content topic. Further subjects that can already be modified under the setting cover current affairs, style, cosmetics, and dance.
Platform Guidelines
The platform’s guidelines require users to identify “realistic” AI-generated content, and it bans malicious AI impersonations of celebrities or critical incidents. Any believable AI video that is without a tag can be removed under its user guidelines.
In addition, the service will from now on attach an artificially created tag to content created with its own AI tools, or flagged by an collaborative effort for recognizing artificial media. This step is intended to help prevent users from attempting to evade the disclosure requirement.
Responsible AI Funding
The platform is also establishing a $2m educational fund for professionals and institutions to create learning resources about ethical AI use. This project will support educational bodies dedicated to educating programming and robotics.
Content Safety Approach
The video-sharing app has supported its content review process, during debate over intentions to make redundant hundreds of content moderators in Britain. TikTok is set to cut hundreds of positions in its user protection team in its British office, with worker representatives and online safety experts raising concerns that people are being substituted by AI moderation.
A company official clarified that people-led review would continue to be important, but artificial intelligence can shield workers by removing the most distressing content ahead of it has to be seen by humans. TikTok reported a significant reduction in disturbing and violent content handled by human moderators over the previous year due to intervention by its machine learning processes.
“We think that it’s essential to integrate people and machines to ensure user safety,” the official commented. “We’ll have staff as involved in the system, but we additionally believe it’s extremely critical to minimize viewing of unsafe media as quickly as possible, which is why a lot of the machine support is proving valuable work at speed.”
